History tells us that Humans have a distinctive evolutionary pattern, migrating from one continent to another, from hunters to gatherers, from agrarian to industrial, etc. In all of these, mankind has followed a distinctive pattern of shifting habits and lifestyle as herds.
The current Internet age is one in which people spend almost 50% (6 and half hours on an average per day) of their awake time on the internet, checking social networks, connecting with people through messaging applications, searching information, consuming videos, learning a new skill, collaborating through platforms and buying things online.
The below tables indicate the media consumption pattern by age groups and different geographies – courtesy Hubspot
Another table indicates how advertisers are shifting from traditional TV/Print media to Digital media, to lure their target customers – courtesy AMA.org
With all these massive shifts taking place, suddenly content of all forms such as copy, videos, audios, books, images, etc., are taking the very center stage of our lives. One needn’t necessarily run a business & reach out to customers online, even to thrive in other spheres of ambition, passion, philanthropy, art, hobbies, etc., being digital savvy is a must.
This is where Online Digital Marketing courses help us to learn new skills with which we can express ourselves to the world efficiently and effectively.
Digital Marketing Training:
Typically digital marketing covers topics such as Social media marketing, Search marketing, Email marketing, Affiliate marketing, etc., These broad topics not only help us to learn internet marketing strategies, but also teach us to create engaging content and build our personal brand.
Why Learn Digital Marketing Online?:
Digital marketing is an ocean with multiple specializations as afore-mentioned and it takes lot of efforts to become an expert in all of them. However, there has to be a starting point for every new endeavor in life and Online digital marketing qualifications can be a very convenient and cost effective option to test the waters initially. Digital marketing courses for working professionals and house wives alike are best done through online self-paced medium to manage other priorities and still work on building a new skill set from scratch. Digital marketing online programs provides you with exactly that advantage where you can learn at your own pace and implement what you learn.
Once you attain certain level of proficiency, you can always opt for advanced digital marketing courses and also choose specific specialization such as social media marketing to pursue your interests further.
Best Online Digital Marketing Courses:
Instead of putting a passive list of various online courses available, I rather share my own personal experience with you and help you in choosing a right option for yourself.
I am a complete newbie in this space till October 2017 and didn’t even know what comprises a digital marketing course syllabus. I always wanted to write blogs and inspire people but most of the terminologies associated with digital marketing simply creates huge fear and inhibition in me.
I tried looking up on Google for various options including few classroom based courses and ones that are conducted by reputed brands.
I found myself stuck between options that were either priced at Rs.50000/- & upwards or low/free courses that were just skimming at the surface with no real learning associated with them other than meaningless memorizing of the terminologies.
I also signed up for many blogs that were seemingly offering free advice, but were done more as a bait to lure me into an eventual high priced program.
In all, I have wasted a good 2 years in the name of simply finding a good and cost effective course that will also help me move from a complete novice to an intermediary specialist in digital marketing.
This blog post you are reading is in essence a testimony of the course that I am recommending. I started this blog about the same time I enrolled for this particular course, and in barely a month’s time I have a full-fledged blog with 10 + articles, 1000s of Facebook page followers and pretty good social shares for the articles that I publish. You can see all of that in my website itself.
And unlike a superficial program, this course is an in-depth one that takes you through a very practical scenario of start a blog from scratch and reaching to 100 monthly visitors in 100 days! All imparted with live examples and around all areas of digital marketing.
Finally, it’s also something that comes at a cost of mere Rs.5000/- as course fees, for covering such in-depth syllabus on digital marketing, and you get lifetime access to the course material for any amount of referring back that is to be done.
This course is created by Digital Deepak, one of the most respected and followed digital marketers in India.
You may find more information on the course and how to enroll into it here – The 100 Day Blogging Course
In a nutshell, this course not only helps you learn something new as a casual attempt, but also impacts your career advancement like it did to me. From an out-and-out Product/BD guy, I have already started spearheading well thought out digital strategies for my company! And to tell you what, some of the strategies that I am building at work gets my colleagues spell bounded for the sound business & growth logic it carries.
I hope I could inspire you to learn a new skill and with my personal experience sharing, helped you with a good & cost effective option to opt for. Wishing you a great learning and God Speed in realizing your dreams!
Have a question, leave a comment below and I will be happy to respond.