Be it success or be it failure, it has a common thread running through across various distinct situations; the likes of a startup venture, a big multinational company and even in the case of an individual person’s career.
Creating predictability at the core of functioning.
- If you are an individual professional, the term “transferable skills” translates to how a potential employers derives comfort in you being a proper fit for the given job opening.
- If you are a startup venture, the “key metrics” that goes to define what consistency you are able to show in growing.
- If you are a big corporate, the “value system” that gets created at a larger expanse of economy, employment, etc., through the businesses existence.
All of the above directly correlates to “Predictability” and that’s what gets equated to attaching a value to the particular thing.
- Stock price trends of public listed companies are the value they attach to the predictable operation of the company
- Decisions taken by VCs to back a new startup is based on the predictable case in the venture that shows indications of scale
- Compensation in hiring process is pegged at predictability established through assessing transferable skills in an individual.
Businesses that have figured out what those 2 – 3 areas of expertise that they can deliver consistently and just focus on them exclusively, are the ones that succeed in both the short and long run.
Have you ever heard of Gohana Famous Jelebis, Tirunelveli Irrutukadai Halwa, Saravana Bhavan, etc.,
You must have surely heard of McDonald’s, Airtel, and the likes of other big companies.
At a very fundamental level, all of them merely stand for one thing – predictably consistent in any of their offerings, be it ambiance, taste, brand communication, authentic quality, value pricing etc.,
And at the heart of what they do, whether it’s a hyper local traditional business or a MNC, they hold onto that one thing and keep repeating it over multiple business verticals, geographies, product lines, etc.,
They don’t dabble or experiment on modifying it, bettering it, tweaking it or any such thing.
They simply thrive on giving the customers the trust and assurance of consistent experience on that one thing that people are ready to pay for, invest in, compensate for, etc.,
What is your one (or two to three) thing that brings predictability to your performance?
Can you find it, define it, refine it, communicate it and practice it (day in and day out)?
I recently read a brilliant quote written by one of the renowned digital marketers in India.
The most significant growth hack is to focus on “one thing” for a very long period of time.
This makes the whole difference between who succeeds and who doesn’t – be it in an individual career or running a company.
Share your thoughts in the comments section.