Code of Ethics. Ethics in public relations includes values such as honesty, openness, loyalty, fair-mindedness, respect, integrity and forthright communication (Bowen, 2007) Central Michigan Public Relations Society of America. A member shall not engage in or be connected with any occupation or business, which, in the opinion of the committee of the society, is not consistent with membership of the society. The core values of the PRSA are: advocacy, honesty, expertise, independence, loyalty and fairness. PRSA Member Code of Ethics (2000) New York: Public Relations Society of America. To build trust with the public by avoiding or ending situations that put one’s personal or professional interests in conflict with society’s interests. Relations Ethics Guidance for the profession this Code applies to PRSA members as they carry out their ethical.. Pr ) is committed to ethical practices represent, while honoring our obligation to serve the public by... 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Ethics in public relations includes values such as honesty, openness, loyalty, fair-mindedness, respect, integrity and forthright communication (Bowen, 2007) Central Michigan Public Relations Society of America. A member shall not engage in or be connected with any occupation or business, which, in the opinion of the committee of the society, is not consistent with membership of the society. The core values of the PRSA are: advocacy, honesty, expertise, independence, loyalty and fairness. PRSA Member Code of Ethics (2000) New York: Public Relations Society of America. To build trust with the public by avoiding or ending situations that put one’s personal or professional interests in conflict with society’s interests. Relations Ethics Guidance for the profession this Code applies to PRSA members as they carry out their ethical.. Pr ) is committed to ethical practices represent, while honoring our obligation to serve the public by... 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